The example of Turin as a city that enhances wine and gastronomic products was at the center of the panel entitled: "The Turin food and wine excellences: projects, support and communication actions of the Turin Chamber of Commerce" with Guido Cerrato, Head of Territorial Development and Market Regulation Area, Turin Chamber of Commerce; Sergio Arnoldi, Development and valorisation sector of the Turin Chamber of Commerce; Daniela Fenoglio, Development and valorisation sector of the Turin Chamber of Commerce; Christian Avanzi, Competitiveness and Internationalization Development Sector, also of the Turin Chamber of Commerce, with the moderation of the journalist Nadia Afragola.
Guido Cerrato explained how the action of the Chamber of Commerce is aimed at promoting products to increase the value of production through continuous targeted projects.
Sergio Arnoldi explained the "Torino DOC" wine promotion project where the best labels are selected after a rigorous tasting, and the Torino Cheese project which rewards the best dairy products of the Turin area and which has helped to increase the culture of tasting for dairy products and cheeses.
Daniela Fenoglio talked about the Maestri del Gusto project which selects the food excellences produced by small artisan companies divided into 26 product categories. The Maestri del Gusto project stimulates producers to grow in quality and promotion capacity thanks also to participation in events in the spaces of the Chamber of Commerce, last in order, the presence in the off events of the ATP tennis finals and Eurovision at the Palazzo Madam. An important goal is also to ensure that the Masters of Taste collaborate more and more with each other for sales and promotion synergies.
Cristian Avanzi explained the actions to make the agri-food companies of the Turin area more and more international. In this delicate historical moment, with the blow suffered by the Made in Italy food as a result of the Russian counter-sanctions, the Chamber of Commerce is carrying out a project of "entry" of the small companies of the Turin food and wine sector in 17 countries. The start is towards the EU countries to continue with South East Asia. The promotion to North America will start in the fall.