Il "Think Milk, Taste Europe, Be Smart" project! "is sponsor of the 2022 Food Journalism Festival. Promoted by the cooperative system of the Italian dairy supply chain and presented by Confcooperative, it intends to enhance the dairy sector, improving training and awareness of consumers and the media, to increase trust of European citizens and to propose correct and updated information.
In the title of the project there are already his proposals and the central exhortation: "If you want to be smart, think / know what you consume, choose European products". To achieve its objectives and counteract the numerous fake news on milk and its products, Think Milk has created an e-book, which can be downloaded HERE
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