Over a thousand attendees for tastings at the ATP Finals Village

The ATP Finals close in Turin and the Chamber of Commerce takes stock of the promotion activities of the territory and food products of the capital and its countryside. In the pavilion of the ATP Finals Village he organized with Turismo Torino and with the most representative trade associations of the city, over 145 meetings between talks and tastings. About 1000 people took part in the tastings, always sold out, but it would have been even more if the capacities had allowed it. The talks gathered around 3500 spectators in the hall.

The app through which to participate in the events has been downloaded over 2 thousand times and transmitted 8700 minutes of streaming and images. Great movement also on social media with wide coverage, not only from institutional profiles. (According to Brand Mention data) The hashtag #torinosomuch launched at the event in the last 7 days gave rise to 5.500 interactions and reached over 228 thousand people, with over 5 thousand likes: data that are all still growing.

Among the events hosted, also the presentation of the book on anti-waste recipes created by Paola Uberti with the Food Journalism Festival and recipes with ingredients from the Masters of Taste of Turin and its province.