When the products communicate the country and the territories
- Day: February 23
- Living room: Giolitti Room
- Speakers: Francesco Palumbo | Director of Tourism Ministry of Cultural Heritage and Activities Tourism; Alessandra Guigoni | Cultural anthropologist IED Cagliari; Paola Casagrande | Piemonte region; Corrado Adamo | Autonomous Region of Valle d'Aosta; Liliana Allena | President of the Alba Truffle Fair
- Moderators: Simonetta Patrol | Lecturer in Marketing and Communication University Tor Vergata
- Schedule: 9.00 - 9.50
From the Italian food that makes us famous all over the world, to the many local products that become tourism opportunities