Wine tourism, a new business model for small producers
- Day: February 23
- Living room: Giolitti Room
- Speakers: Francesco Rattalino | ESCP Europe Director, Turin campus; Magali Canovi | ESCP Europe Researcher; Luca Aimasso | F.lli Aimasso Diano d'Alba farm
- Moderators: Lisa Bellocchi | Vice president European network of agriculture journalists
- Schedule: 12.40 - 13.00
Wine tourism is an increasingly sophisticated sector that needs adequate communication
