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Giolitti Room

When does water end up in the newspapers? When it's missing

Day: February 22
Living room: Giolitti Room
Speakers: Paolo Romano | President Smat; Daniela Sciarra | Legambiente; Dario Padovan | Sociologist, University of Turin
Moderators: Mimmo Vita | President of the National Union of Agri-food Journalists, Head of the Veneto Agriculture Press Office
Schedule: 12.00 - 13.00
Beyond the summer water emergencies, how to talk about the media of investments, innovation and management of an increasingly precious resource

Promote your work

Day: February 22
Living room: Giolitti Room
Speakers: Nicoletta Polliotto | Muse Communication
Moderators: Anna Martano | Journalist
Schedule: 14.00 - 14.25
Digital marketing as a useful tool for freelancers and bloggers who communicate food

The Brand Journalism

Day: February 22
Living room: Giolitti Room
Speakers: Carlo Fornaro | Business communicator; Diomira Cennamo | Scientific director of Brand reporter Lab
Moderators: Gianluca Schinaia | Journalist Out of Service
Schedule: 14.30 - 14.55
Food companies communicate directly without going through the newspapers and ... hire journalists

SEMINARY

Day: February 22
Living room: Giolitti Room
FREELANCE, FOOD BLOGGER, BRAND JOURNALIST OR UNEXPECTED AND PROBABILITY IN THE ERA OF INFORMATION 4.0

Freelancers are growing, self-employed information workers

Day: February 22
Living room: Giolitti Room
Speakers: Nicola Chiarini | Refusi Coordination, FNSI National Councilor; Raffaele Lorusso | FNSI national secretary; Mattia Motta | FNSI autonomous work commission
Moderators: Beppe Gandolfo | TG Mediaset
Schedule: 15.00 - 15.50
Even in food journalism, VAT numbers have surpassed journalists hired by publishers. What safeguards for increasingly precarious work?

Coffee break

Day: February 22
Living room: Giolitti Room
Schedule: 15.50 - 16.10

Freelance life: the art of always inventing something

Day: February 22
Living room: Giolitti Room
Speakers: Davide Demichelis | Freelance journalist, RAI Radici; Sarah Scaparone | Freelance journalist
Moderators: Chiara Cavalleris | Freelance journalist, Dissapore
Schedule: 16.10 - 17.00
Being a journalist today means knowing how to sell your work, always being on the track without ever detaching ... hoping they pay you!

The thousand faces of food writing

Day: February 22
Living room: Giolitti Room
Speakers: Rosalba Graglia | Red shrimp; Carlo Spinelli | Dr Gourmeta, food writer; Federico Francesco Ferrero | Food and wine critic, La Stampa; Stefano Labate | Freelance journalist; Paolo Massobrio | Food and wine critic, Golosaria; Silvia Landi | Food sustainability media award winner
Moderators: Alessandra Comazzi | President of the Subalpine Press Association, TV critic La Stampa
Schedule: 17.10 - 19.00
Food information and narration pass from review to brand journalism, to photography, through increasingly complete professional figures

When the products communicate the country and the territories

Day: February 23
Living room: Giolitti Room
Speakers: Francesco Palumbo | Director of Tourism Ministry of Cultural Heritage and Activities Tourism; Alessandra Guigoni | Cultural anthropologist IED Cagliari; Paola Casagrande | Piemonte region; Corrado Adamo | Autonomous Region of Valle d'Aosta; Liliana Allena | President of the Alba Truffle Fair
Moderators: Simonetta Patrol | Lecturer in Marketing and Communication University Tor Vergata
Schedule: 9.00 - 9.50
From the Italian food that makes us famous all over the world, to the many local products that become tourism opportunities

Food companies in the web information age

Day: February 23
Living room: Giolitti Room
Speakers: Vincenzo Guggino | General Secretary of the Institute of Advertising Self-discipline; Marina Bassi | Chief Editor Mark Up; Ivo Ferrario | Centromarca; Giorgia Andreis | Nutrition lawyer
Moderators: Francesco Antonioli | Sole 24 Hours
Schedule: 10.00 - 10.50
The Internet is now the only real great place for promotion and communication. But one must know how to use it

Coffee break

Day: February 23
Living room: Giolitti Room
Schedule: 10.50 - 11.10

Agriculture and climate change: the fields are no longer the same

Day: February 23
Living room: Giolitti Room
Speakers: Maria Claudia Costa | Regional Order of Agronomists and Forestry Piedmont and Valle d'Aosta; Simran Sethi | Journalist, researcher at Institute for food and development policy, USA; Monia Santini | Euro-Mediterranean Center on Climate Change; Cristiana Peano | Agricultural Sciences Department, University of Turin
Moderators: Emanuele Bompan | Director Renewable Matter magazine
Schedule: 11.10 - 12.00
New foods and new farmers, in front of a world that will have to produce with less water and many more problems

Food and social media, instructions for use

Day: February 23
Living room: Giolitti Room
Speakers: Elena Carpani | Digital Adv Lab Observatory; Gianluca Fucci | Digital Adv Lab Observatory
Moderators: Claudio Michelizza | Bufale.net
Schedule: 12.10 - 12.30
Journalists and companies in virtual squares, between new rules and respect for the public

Wine tourism, a new business model for small producers

Day: February 23
Living room: Giolitti Room
Speakers: Francesco Rattalino | ESCP Europe Director, Turin campus; Magali Canovi | ESCP Europe Researcher; Luca Aimasso | F.lli Aimasso Diano d'Alba farm
Moderators: Lisa Bellocchi | Vice president European network of agriculture journalists
Schedule: 12.40 - 13.00
Wine tourism is an increasingly sophisticated sector that needs adequate communication

Lunch The cuisine of the Amazon

Day: February 23
Living room: Giolitti Room
Schedule: 13.00 - 14.00
CURATED BY Roxana Rondan Chef, President of the Peruvian Gastronomic Association of Turin

LOCATIONS

Lingotto Congress Center
Via Nizza 280 - 10126 TURIN

PREPARATION

Tel. + 39.334.7622059
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