I am an expert in the socio-economic development of territories, specializing in particular on the tourism asset, the most complex one. I represent in Italy, an international non-profit organization, wanted by the Governments (founding members: the United States, Holland, United Kingdom, Egypt) now over a hundred, as well as the most authoritative voice of Urban Planning at an international level. Consultants accredited to the United Nations and the European Union as well as to the Governments of most of the countries of the world, we have contributed to the creation of millions of jobs by applying those development models, most of which we have created, such as the city in Underground in the Netherlands and then sent the protocols to the European Union which issued the directives. 

What is INTA's mission? (www.inta-aivn.org).

The objective for which INTA was created by the Governments, was to help the public decision makers who request it, bringing the experience of other public and private administrators from all over the world, in their respective errors and successes. In this way, an international network was created aimed at helping institutions to extricate themselves from corridors, assets, strategic plans, metropolitan cities, alliances, etc. in making the right decisions by giving credibility and support to the systems of the countries that put them in place. 

What mistakes are made in Italy?

Typical mistake: we network (to do what?); we become large and important because there are so many of us (which path to take then?); consuming Italian (in the presence of better offers everyone chooses what they want); we put on a platform using funding (it already exists on social networks and it's free, it works and it would be stupid to compete with it, it would take years to discover its algorithms); we are looking for representatives to sell our products in the North [the market is global and the typical Italian mistake is to confuse sales (sales representatives) with Marketing (micro and macro economics, psychology, sociology, computerization processes, law comparative, statistics, financial mathematics, game theory, ....... and war strategies)].

We see a strategic asset such as tourism.

"Creating tourism in a global market is not easy at all, selling it on the contrary is very easy, but promoting a location, if it were the most beautiful in the world, without a marketing strategy, means making it forget for at least a generation. Tourism is not a promotion, but an urban component ”. "Tourism is done not with many people who come, but with many people who spend".