VisitPiemonte, the in-house company of the Piedmont Region for the tourist and agri-food enhancement of the territory (also participated by Unioncamere), and SNCF Voyages Italia, the French international transport company, have concluded an agreement for the promotion of Piedmont on the “Oui -SNCF ”, the most used travel portal in France, which also includes extra-rail services.
The agreement will last three years and for the 2019 provides for 3 campaigns, two of which are realized through banners during ticket booking, in addition to the publication of 1 newsletter entirely dedicated to Piedmont, which will be sent in September in conjunction with the post promotions - summer holidays launched by SNCF. The estimated target is approximately 1,2 million of profiled travelers between the 30 and the 55 years.
The first phase of the campaign, which will run from 10 May to 2 June, will be dedicated to Leonardo da Vinci and the schedule of events for the 500 years of his death, a theme that will alternate with the opening of the new Cerruti Collection at the Castello di Rivoli Museum of Contemporary Art. VisitPiemonte edited the texts in French and the video - always subtitled in French - dedicated to the Leonardian celebrations, which was produced in collaboration with Getty Images.
The collaboration protocol between VisitPiemonte and SNCF Voyages Italia was born under the banner of strengthening relations between France and Piedmont, as underlined by the Regional Councilor for Culture and Tourism, which also in the 2018 was confirmed among the favorite destinations for French travelers. According to data from the Regional Tourist Observatory in the 2018, French visitors were over 330 thousand, with an increase in overnight stays of around 5% compared to 2017 (equal to 793.387 overnight stays). The most visited destinations by the French are, in particular, the Metropolitan City of Turin, followed by the Lake District and the Cuneo area.
Thus VisitPiemonte consolidates its range of activities aimed at inviting travelers from across the Alps to discover the regional territory, with its rich offer of art and culture; 5 UNESCO World Heritage Sites; food and wine; outdoor activities; spirituality itineraries. Thanks to the variety of proposals and enhancement activities carried out over the last few years in collaboration with institutions, public and private operators in the territory, Piedmont has obtained the important recognition of "1 region number in the world to visit in the 2019" according to the Lonely Planet's international "Best in Travel" ranking.
