When a food buffalo passes from the social media to the editorial offices, Peppino Ortoleva at the Festival

Speakers at the panel entitled "Between imaginary cancers and improbable worms": when a "hoax" on food passes from social media to editorial offices "- scheduled at the Festival of Food Journalism, Friday 26 February, at 15.30 - to take stock of how social media is the place where food alerts are most widespread. To remind journalists and communicators how to avoid falling for it, using the tools of the trade.

Peppino Ortoleva (Naples, 1948) is a professor of History and Media Theory at the University of Turin and President of the Degree Course in Communication Sciences. Will address the issue of urban legends related to food, which find fertile ground in the web executioner's practice, together with Claudio Michelizza and David Puente of Bufale.net. The Antonella De Santis panel of will moderate Red shrimp.

Ortoleva has published over a hundred scientific papers on history, society and media. His books include "Mediastoria", net, Milan, 2002, "the Encyclopedia of radio", Garzanti, Milan, 2003 (with B. Scaramucci), "Lights of the teleschermo. Television and culture in Italy" (with Maria T. Di Marco), Electa, Milan, 2004, "The waves of the future. Radio present and trends in Italy" (with G. Cordoni and N. Verna), Costa & Nolan, Milan, 2006, "The century of media . Rites beliefs habits ", Il Saggiatore, Milan, 2009.

He has given courses and research periods in Sydney, Paris, Lisbon. He is a member of the committee of the Institut des Sciences de la Communications and of the supervisory committees of various magazines and cultural institutions. He is president of Mediasfera, a research and cultural production company.