Piedmont, Auchan also joins Piemunto

La Piedmont Region, partner of the Festival, continues in the promotion of regional milk through the "Piemunto" brand.

So, after Coop and Carrefour, the chain too Auchan joins the Piemunto project, the regional brand created by the Region for increase the consumption of wholly Piedmontese dairy products.

Beyond 120 dairy products will be easily recognizable on the shelves and will become protagonists of the numerous events organized periodically by Auchan to let customers discover and rediscover the flavors of their own tradition.

"We have conceived Piemunto as a tool to enhance our milk, convinced that transparency starting from the origin is an essential element of consumer protection and product enhancement - declares Giorgio Ferrero, Councilor for Agriculture of the Piedmont Region - The success of Piemunto and the adhesion of an important chain like Auchan reinforce this conviction ».
"Our mission is to support in every territory the good, healthy and local and the Piemunto campaign is perfectly in line with this commitment - declares Gianluigi Monti, regional Auchan hypermarket director - On the shelves of our Piedmontese hypermarkets there are over 2000 local products, that we periodically promote with dedicated campaigns. This is why we represent an important showcase for local gastronomic excellences committed for years to supporting and enhancing small regional businesses ".