The Piedmont wine is present at the 53 ° edition of Vinitaly, from the 7 to the 10 April in Verona, the most important international trade fair in the sector, with the participation of over 600 Piedmontese exhibitors who occupy the entire 10 Pavilion of the fair.
Mostly small and medium-sized companies, to which are added about twenty cooperative wineries, protection consortia, producer associations, economic and professional organizations of producers, and numerous institutions and institutions to represent the regional territory.
A participation, the Piedmontese, strong and unitary that is renewed since the first editions giving continuity to the collaboration relationship between the Piedmontese institutions and the representatives of the producers. At Vinitaly the project is expressed in the collaboration between Piemonte region, Piedmont Land of Perfection e Unioncamere Piemonte, to organize the presence of around 200 producers in a collective exhibition area, where the coordinated image of the Piedmont system is promoted.
As in previous years, the image used for the preparation of the regional area, comes from the artistic work of Alice Ronchi, chosen through the competition of young artists organized by Artissima and promoted by the Piedmont Region: a simplified and essential graphic image, in a pop and colored version of the grape, as a symbol of the primary element from which all the refined elaboration of wine begins.
The regional collective space includes areception area need tasting where the great wines of Piedmont will be protagonists: 17 DOCG and 42 DOC covering about 80% of the total production. Excellent wines appreciated all over the world that have become symbols and ambassadors of the qualities of Piedmont and Made in Italy. The tastings program also includes those of the vermouth and grappas Piedmontese, thanks to the collaboration with the Vermouth Institute of Turin and the Consorzio Tutela Grappa Piemonte and Grappa di Barolo.
The collective area of Piedmont will also have a meeting space where a program of events will be held during the four days of Vinitaly that represent the innovations, initiatives and projects of Piedmontese viticulture. Sunday 7 April at 14 the inauguration stand official.
In the Citadel of Gastronomy, Piedmont participates with the "Piedmont Restaurant" curated by great starred Piedmontese chefs:Massimo Camia, starred chef of the Massimo Camia Restaurant in La Morra (CN) e Igor Macchia - Giovanni Grasso, starred chefs at La Credenza Restaurant in San Maurizio Canavese (TO). To the visitors of Vinitaly they will propose, with their inspiration and with the different expressions of the territories, the dishes of the best regional tradition combined with the great wines of Piedmont.
Finally, for the prestigious "Angelo Betti" Award (formerly Cangrande) awarded every year to the meritorious viticulture indicated by the Regions, the person designated for Piedmont is Vincenzo Gerbi, Professor of Food Science and Technology at the Faculty of Agriculture of the University of Turin, which for years has carried out research and teaching activities in viticulture and enology.
For president of the Piedmont Region also this year with Vinitaly the Piedmont Region celebrates the Piedmontese wine, which is giving so much to the Piedmontese territories by image, economic strength, promotion of Piedmont in the world. This is the year of dolcetto, an important grape variety capable of reaching prestigious goals. The weight that our appellations of origin and our vines have in regional and Italian export is the sign of the excellence that this sector has achieved over the years. Barolo, Barbaresco, Barbera, are names that in the Scandinavian countries as in the United States are synonyms of great quality, of Piedmont and Italy. In these years the Unesco territories, ennobled by our vineyards and by the culture linked to them, have contributed to the tourism boom, even foreign. The Region has done its part, with the funds of the RDP and the CMO, helping the restructuring of vineyards, the promotion of wines in Europe and in the world, the entry of young forces into the world of our viticulture. This already very positive data needs to be further improved, emphasizes the regional president, linking us to opportunities, such as the Silk Road, which are presented every day to our food and wine.
THECouncilor for Agriculture of the Piedmont Region highlights that Piedmontese wine has had the ability to establish itself on the international market for its quality and uniqueness. The rich heritage of native and local vines represent a potential for productive differentiation, for the enhancement of regional territories and for the originality of the Piedmontese wine offer on the world market. The value of exports in the 2018 was around 1 billion, the 18% of the export of national wines, confirming that the wine sector is the strongest sector of the Piedmontese agri-food system, thanks to the great work of the winemakers, of the Consortiums protection and producer groups. To affirm and improve the competitiveness of Piedmontese companies, in the 2014-2018 programming period, the Piedmont Region financed projects for the promotion of non-European countries for 109 million euros through CMO measures.
"The Piedmont of wine is united with the most important international event in the sector" comments Filippo Mobrici, President of Piedmont Land of Perfection "The wine sector is a considerable economic reality for our region and for the entire country to which the producers are giving a great boost to quality and identity. Piemonte Land and its member Consortia Protection Consort intends to continue supporting them in the promotion of the denominations on the main foreign markets and to become vehicle of those unmistakable values that have made the Piedmontese wine unique all over the world. The action of Piemonte Land is also aimed at the local market: through specific training and dissemination actions on Piedmontese wine and food excellences, it intends to favor common promotional policies to encourage a conscious consumption of wine at regional and national level ".
"The Chambers of Commerce of Piedmont have always been attentive to the promotion and enhancement of typical products and, in particular, of wine-making products: the productions with denomination of origin of our region are excellences that are recognized to us all over the world, because they testify the quality and passion of the work of the many local producers - commented on vice president of Unioncamere Piemonte, Ferruccio Dardanello -. It is therefore with pride that, also this year, we bring these realities to Verona's Vinitaly, coordinating within the regional collective about 200 enterprises, to which the other presences of other companies are added in the rest of the fair for a total of approximately 600 exhibitors, who can count throughout the year and at all stages of their productive activity on the support of the Piedmontese chamber system ”.
