The Business-to-Business meetings of the Food Journalism Festival are an opportunity for small food companies who must manage their communication professionally and continuously.
The B2B meetings of the Festival take place at the Lingotto conference center in Via Nizza 280 in Turin, on Thursday 20 and Friday 21 February 2020, from 10 to 18.
Each meeting will take place at a reserved location made available by the Food Journalism Festival.
Each company can choose whether to attend a round of meetings lasting one hour (3 meetings of 20 minutes each) or two hours (6 meetings) and undertakes to be present at the event at the times indicated in the form of membership.
Participation in the meetings is free of charge and does not imply any future commitment obligation.
In order to participate https://www.festivalgiornalismoalimentare.it/b2b
An opportunity for small businesses
Often the farm that directly sells the products of the land or the craftsman who produces food excellence as well as the restaurateur who has just opened, have little time to devote to promotion on the web. They almost always have a website as well as a Facebook page or an Instagram account, but then they can't keep up with it. Still, the presence on the net is fundamental for any activity. It is a pity that passions, skills, stories, innovation cannot be communicated only because in the family of the small company nobody has the time to deal with it.
Thus, the Festival of Food Journalism offers small and micro agro-food businesses the opportunity to meet communication professionals in order to be managed the information conveyed to the outside, perhaps through a real communication plan and a professional social campaign. The secret for web communication is to start from the news: this is how search engines work and this is the logic of social networks. Who better than freelance journalists and bloggers to provide the company with a communication project that starts from the news that the company is perhaps not even aware of having? Many things that a company does can be interesting for the public, but often nobody in the company has ever thought about it. Here is the opportunity for a meeting with communication professionals. A moment of exchange of opinions, ideas and who knows ... maybe the seed for a future journey together.
