The multinational company specialized in confectionery products founded by Pietro Ferrero in 1946 in Alba has confirmed, also this year, its support for the Festival.
The history of the Ferrero Group is a success story now in its third generation, in which the development of a multinational company combines perfectly with the past, present and future of a tenacious Piedmontese family.
It all begins with the transformation of a pastry shop into a confectionery factory in the post-war years. Then, after the success of the company in Italy, his son Michele begins to produce and market the products also abroad. From there, over the years, a rapid expansion took place in Europe and in the world which led it to be the largest Italian food company in the world today. International symbol of excellence and innovation.
The term "corporate social responsibility" for the Group has always represented attention to people and the territory, that is, employees and former employees, the consumer, families and local communities in which it operates. These principles of social responsibility guided Ferrero's first steps over 65 years ago in Alba and remain unchanged today.
