Il International food journalism festival, will take place, again in Turin, from 25 to 28 September 2021.
"We thought September was the best time - explains Massimiliano Borgia, director of the Food Journalism Festival - It is normally the month of the restart, when the real working year begins and when we plan our future. In this 2021 suspended between the hardest months of 2020 and the hope in vaccines, next summer will represent a decisive test and I believe that it will be from September that we will return to seriously thinking about restarting and the future after Covid».
The goal is to create a Festival in attendance, in compliance with all the rules and restrictions that will be imposed to deal with Covid19. It will focus on the discussion of the world of food in this very particular period of history due to the pandemic. A Festival dedicated to the information needs of people who have changed lifestyles, consumption choices, interests; the communication opportunities of companies that are changing types of products and methods of sale; to the needs of scientific bodies and institutions to make their precious work known.
«The pandemic - continues Borgia - it accelerated phenomena that were already in progress making them definitively part of our life. Think of the boom in food delivery and shopping delivered to home: these were services that had already started a couple of years ago and were showing a growing trend. Today they literally exploded and after Covid they will become part of our habits».
If it is true, in fact, that consumers will buy more and more food on online channels, the communication that will be provided by the website will become just as important. It will not be enough to see the photo of the product; customers will want to read the label and get more information about the product itself, as in front of the counter attendant serving them. Equally, the growth of e-commerce is an opportunity also for small producers who, with direct sales, through an Internet site designed for product promotion and transactions and well managed by communication professionals, can fulfill the dream. to become completely independent.
All this will be discussed at the 2021 Festival.
"The normal and more than justified fear of Covid and the continuing hope for a near end to the pandemic - concludes Borgia - they sparked a new interest in information, especially in health, scientific, economic and social in-depth services. A greater attention and general critical analysis which all journalists, from the print media as well as the web, radio and TV, will increasingly have to take into account ».
