Will Benedetta Rossi to close the fourth edition of the Food Journalism Festival. Sara interviewed by Alessandra Comazzi on Friday 22 at the 18 at the Turin Meeting Center meets. (free admission)
Benedetta is the food face of the moment. With her simplicity she brings thousands of people into her home every day, in the farm she runs with her husband Marco in Altioda, in the south of the Marche region. It does so through its hugely popular recipe and daily life videos posted on the YouTube channel and through the episodes of “Fatto in casa da Benedetta” broadcast on the TV channel Food Network.
fattoincasadabenedetta.it it is also the website on which all the recipes are found, but his realm is the Youtube channel where, every day, he teaches how to cook and do things like "keep the house" with a simplicity out of the ordinary in the world of the web . Each video, in a year, exceeds one million views. The FB page has over 4 million likes and his cookbooks are among the best Italian sellers.
Benedetta Rossi is considered the first Italian food influencer but she is far from the generation studied in the mirror of 5-6 food bloggers years ago. Its enormous popularity owes to its being "close to social" as it is defined; one that, thanks to the passion for videos and social media of her husband Marco, manages to become friends with everyone with her recipes always taken from the hands. He takes off make-up remover, dressed in what is kept in the house, plus the ordinance apron.
Benedetta owes its success to that desire for simplicity and normality that today seems a heresy but that sounds almost like a liberation in the world of food attentive only to haute cuisine, to complicated recipes, which looks more to the design of the dishes.
We will get to know Benedetta better thanks to the questions of Comazzi, an exceptional interviewer, TV expert and able to bring out the real reasons for success.
