To tell how food is increasingly present in the infosphere the Campus Bio-Medico University of Rome opens its doors to everyone with three free online meetings on nutrition and communication in the cycle "Media diet in food, nutrition and agri-food" (25 November, 2 and 9 December, from 9 to 11 am. Program at the following link: https://www.unicampus.it/lista-eventi/106361-ciclo-webinar-dieta-mediatica-nell-alimentazione-nella-nutrizione-e-nel-campo-agroalimentare-comunicazione-dell-alimentazione-e-della-nutrizione-come-determinante-di-salute).
“Why do some products of our table become real icons”? “How is a success story in the agri-food sector born”? "How much does what we read and see on TV, on the big screen or on our smartphone influence our nutritional choices"? “What is the marketing dose in the recipe for a successful food product”? “What makes an influencer of a cook”? "How incisive are eating communication disorders"? “How can effective communication be a determinant of health for people”?
The seminars, broadcast online on the ZOOM platform, will try to answer these and other questions on the subject of communication in the agri-food field, with the analysis of successful communication case histories in the food sector in the agri-food supply chains and in human nutrition.
The seminars will be held by Marco Magheri, professional journalist, public and institutional communicator, ceremonialist, expert in public relations, new media, brand management, marketing and crisis communication and will be enriched by the participation of stakeholders and protagonists of the various Italian agri-food sectors such as Frederick Sannella, president of the Food Section of Unindustria Lazio; Umberto Lucentini, responsible for communication of Sicilian Doc wines; Massimo Barbieri, food franchise consultant; Anna Gagliardi, communication director of Confagricoltura; Massimiliano Borgia, director of the Festival of Food Journalism; Laila Tentoni, president of Casa Artusi; Mattia Malgara, distributor for Italy of Beyond Meat (vegan food).
The free appointments, to which it will be possible to register at urly.it/38rcp, will be divided into three guiding titles: "Communication of food and nutrition as a determinant of health", "The news chain in the agri-food and nutrition field", “Nutritainment: food as an experience and as a show business. At the end of the three meetings a certificate of participation will be issued.
